La Rancho and Co

Brand Identity Design + Style Guide

For La Rancho and Company, I created a western-inspired identity rooted in heritage and craftsmanship. The custom LR monogram, desert-toned palette, and illustrated icon set bring personality and storytelling to the brand.

From the badge-style logo to the repeat pattern system, every detail was designed to feel timeless, cohesive, and unmistakably La Rancho.