Kotka Consulting

Logo Design

I worked with Kotka Consulting to design a clean and confident logo that blends corporate professionalism with a distinctive, approachable personality. The visual identity centers around a custom polar bear icon framed in a soft square, which serves as a memorable symbol of resilience and strategic guidance. To ground the brand in trust and authority, I paired the clean typography with a professional color palette featuring deep corporate blue and a softer slate gray.

I built this core mark into a versatile branding system, placing the primary logo within an elegant, classic badge frame and extending the bear icon into a seamless repeating pattern. This approach ensures the brand transitions effortlessly from digital platforms to physical marketing materials, giving the entire consulting practice a highly cohesive and instantly recognizable presence.