Brand Identity Design + Strategy-Driven Aesthetic

Cuticle & Co got a full brand makeover—from bold new visuals to playful product packaging. I created a bright, high-energy identity using vibrant colors (think cherry red, lime green, bright blue) and custom illustrated characters for each product. We brought those characters to life on the bottle labels and built a fun, scroll-stopping website to match. I also designed social templates and marketing assets that made every part of their presence feel cohesive and full of personality.